Merz Aesthetics® Names Anna Robards Australian Ambassador for Ultherapy PRIME®
Posted in Ultherapy News on .
Celebrating confidence at every age, ‘The Lift You Can See’ campaign highlights the power of real-time visualisation in non-invasive skin lifting.
Merz Aesthetics®, the world’s largest dedicated medical aesthetics business, is proud to announce Australian media personality and wellness advocate, Anna Robards, as the official Australian brand ambassador for Ultherapy PRIME®, the next-generation platform for non-invasive skin lifting and tightening.
As the face of ‘The Lift You Can See’, Robards helps bring to life the innovation at the heart of Ultherapy PRIME®: real-time ultrasound visualisation. This advanced technology allows practitioners to see beneath the skin during treatment, supporting a highly personalised approach and delivering precision that sets Ultherapy PRIME® apart.
Redefining the future of medical aesthetics, Ultherapy PRIME® is an advanced micro-focused ultrasound platform designed to support a personalised, non-invasive lift. It is ARTG-listed (ARTG Number 225194), intended to lift and tighten the skin on the neck, under the chin, and the eyebrows, as well as to smooth the appearance of lines and wrinkles on the décolletage.¹ Visible results can be achieved in just one session, with minimal downtime, and results can last up to a year.
As part of the Merz Aesthetics® portfolio, Ultherapy PRIME® represents the next evolution in a suite of clinically proven devices and injectable treatments. With German origins and a long-standing focus on scientific excellence, Merz Aesthetics® is driven by advanced clinical understanding and a commitment to maintaining the highest standards of safety and efficacy in medical aesthetics.With a strong focus on wellbeing, longevity, and self-confidence, Robards embodies the modern approach to beauty that Ultherapy PRIME® champions, one that prioritises how you feel as much as how you look.1-3
“Honestly, I feel like a better version of myself than I ever did in my 20s. Now, approaching 40, there’s something that just starts to click. You stop looking sideways at everyone else and start coming home to yourself a little more,” said Robards.
“What excites me about advancements in treatments like Ultherapy PRIME® is the level of precision now possible. The technology is so advanced that it’s designed to support your skin in a really targeted, considered way, without anything drastic. It feels aligned with where beauty is heading — giving you options while still looking like yourself.”
At the heart of ‘The Lift You Can See’ campaign is Ultherapy PRIME®’s unique real-time imaging technology, a feature that underscores the campaign name itself. By enabling practitioners to visualise the layers of tissue beneath the skin during treatment, Ultherapy PRIME® ensures energy is delivered exactly where it will be most effective, offering a level of confidence and customisation not previously possible in non-invasive lifting treatments.
“Today, beauty is about so much more than what you see on the surface. It’s about looking after yourself from the inside out and making choices that feel right for you,” Robards added.
The Ultherapy PRIME® platform builds on the legacy of Ultherapy®, long-recognised as the gold standard in non-invasive skin lifting and tightening.⁴ By combining micro-focused ultrasound technology with vivid, real-time visualisation, Ultherapy PRIME® advances the category in supporting effective and natural-looking results tailored to each individual.1-5
For Robards, the appeal lies in its alignment with her long-term approach to health and beauty.
“For me, it always comes back to longevity — not just how I look today, but how I want to feel in 10 or 20 years. Innovations like these are changing how people can approach caring for their skin on their own terms.”
To learn more and find a provider near you, visit ultherapy.com.au and follow @Ultherapy.au on Instagram.
About Merz Aesthetics®
Merz Aesthetics® is a medical aesthetics business with a long history of empowering healthcare professionals, patients, and employees to live every day with confidence. Merz Aesthetics® aims to help people around the world look, feel, and live like the best versions of themselves – however they define it. Clinically proven, its product portfolio includes injectables, devices, and skin care treatments designed to meet each patient’s needs with high standards of safety and efficacy. Being family-owned for more than 118 years, Merz Aesthetics® is known for building unique connections with customers who feel like family. Merz Aesthetics® global headquarters is in Raleigh, N.C., USA, with a commercial presence in 90 countries worldwide. It is also a part of Merz Group, which was founded in 1908 and is based in Frankfurt, Germany.
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- Ulthera Instructions For Use
- Fabi SG, Joseph J, Sevi J, Green JB, Peterson JD. Optimizing patient outcomes by customizing treatment with microfocused ultrasound with visualization: gold standard consensus guidelines from an expert panel. J Drugs Dermatol. 2019;18(5):426-432.
- Fabi SG, Massaki A, Eimpunth S, Pogoda J, Goldman MP. Evaluation of microfocused ultrasoundwith visualization for lifting, tightening, and wrinkle reduction of the décolletage. J Am Acad Dermatol. 2013;69(6):965-971.
- Park JY, Lin F, Suwanchinda A, et al. Customized Treatment Using Microfocused Ultrasound with Visualization for Optimized Patient Outcomes: A Review of Skin-tightening Energy Technologies and a Pan-Asian Adaptation of the Expert Panel’s Gold Standard Consensus. J Clin Aesthet Dermatol 2021;14(5):E70-e79.
- Pavicic T, Ballard J, Bykovskaya T, Corduff N, Hirano C, Park JY, Saromytskaya, Sevi J, Vasconcelos S. Microfocused ultrasound with visualization: Consensus on safety and review of energy-based devices. J Cosmet Dermatol. 2022;21:636–647.
THIS PRODUCT IS NOT AVAILABLE FOR PURCHASE BY THE GENERAL PUBLIC. ALWAYS READ THE LABEL AND FOLLOW DIRECTIONS FOR USE. The ULTHERA® System is intended to apply focused ultrasound energy to the body to achieve temporary changes in the physical appearance of the skin. The ULTHERA® System is indicated for use as a non-invasive dermatological aesthetic treatment to: lift the eyebrow; lift lax submental (beneath the chin) and neck tissue, which can also affect the appearance of lax tissue in the submental and neck regions; and improve lines and wrinkles of the décolleté. ULTHERAPY® should not be used by persons with open wounds, lesions, severe or cystic acne, or implants in the treated area. Always read the label and consult your Healthcare Professional for more information. This medical device must be administered by a Healthcare Professional or trained personnel under the supervision of a physician or registered nurse. If you are a Healthcare Professional, please review the ULTHERAPY® Instructions for Use before administering treatment, available on 1800 268 820.
Copyright © 2026. Merz Australia Pty Ltd. All rights reserved. ULTHERA®, ULTHERAPY® and ULTHERAPY PRIME® are registered trademarks of Ulthera, Inc. MERZ AESTHETICS® and the MERZ AESTHETICS® Logo are registered trademarks of Merz Pharma GmbH & Co. KGaA. ANZ_ULT_MZWEBAR. Date of preparation: July 2026.
For information about how Merz handles personal data, please see Merz General Data Protection Information Notice at www.merz.com/fin.
ULTHERAPY® is registered in the ARTG (AUST R 225194). Merz Australia Pty Ltd (ACN: 151 073 559). Suite 8.01A, 189 O’Riordan St, Mascot, NSW 2020. For more information, please phone 1800 268 820.